Discounter targets hipsters with better furniture displays

Sloan, Carole
August 2007
Furniture/Today;8/20/2007, Vol. 31 Issue 49, p36
Trade Publication
The article reports that giant discount department store Target Corp. has improved its in-store furniture offerings with displays of larger furniture pieces in the U.S. The retailer has introduced the Room Essentials, Target Casual and Target Contemporary lines. It has created a showcase allowing consumers to see how the piece actually might look in their homes. It has also strengthened its e-commerce efforts with an expanded product selection, as well as a broader range of price points.


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