New drive should fit CEO's Comfort level

Perry, David
August 2007
Furniture/Today;8/20/2007, Vol. 31 Issue 49, p30
Trade Publication
The article discusses bedding retailer Select Comfort's marketing strategy in the U.S. Chief executive officer (CEO) Bill McLaughlin introduced the Sleep Number Bed, enabling consumers to dial in their own comfort. The Sleep Number 7000 and the Sleep Number 9000 offer improvements that include proprietary comfort materials and revolutionary cooling materials. They represent the company's desire to continue to innovate for the benefit of the consumer, according to product director Greg Pesky.


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