TITLE

Nick, Cartoon Pledge New Guidelines for Food Ads

PUB. DATE
August 2007
SOURCE
Multichannel News;8/20/2007, Vol. 28 Issue 33, p58
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the new guidelines by the Cartoon Network and Nickelodeon Co. in using its licensed characters for food and beverages advertisements. The two television networks said it will limit the use of carton characters only for those food and beverages advertisements that will meet their specific nutritional criteria. The implementation of the new guidelines is part of the network's compliance to the government dietary guidelines in the United States.
ACCESSION #
26336219

 

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