NBCU Creating an Ad Library

August 2007
Multichannel News;8/20/2007, Vol. 28 Issue 33, p49
The article reports on NBC Universal initiative by USA Network. This move will result in the administration of a free online archives of current and classic television sports. The site didja.com which will be launched in 2008, will host past and present commercials as well as accessory content from footages and video clips. It will further encourage users to rate, vote and give comments on different brands and their ads.


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