TITLE

Summer Viewing: How Less Becomes More

AUTHOR(S)
STEINERT-THRELKELD, TOM
PUB. DATE
August 2007
SOURCE
Multichannel News;8/20/2007, Vol. 28 Issue 33, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the decrease in the number of viewers of big television shows during summer. Jack Wakshlag, chief research officer of Turner Broadcasting System, believes that viewership is underreported for broadcast and cable networks. The decrease in viewers in television shows, such as "Saving Grace," "Damages," and "Army Wives."
ACCESSION #
26333471

 

Related Articles

  • ITV in revamp of daytime to stem viewing decline.  // Marketing (00253650);3/16/2000, p3 

    Reports on ITV's overhaul of its daytime television programs to address a viewership decline in Great Britain.

  • Turner nets beat each of Big 3. Walley, Wayne // Advertising Age;2/25/1991, Vol. 62 Issue 9, p53 

    This article reports on the audience share of the four cable networks of Turner Broadcasting System from January 14 to February 3, 1991. Turner's 24-hour cable networks Cable News Network, WTBS, Turner Network Television and Headline News combined for a 14.6 share of all U.S. viewing on a...

  • Fans Try to Pull 'Nikita' from Scrap Heap. Moss, Linda // Multichannel News;06/12/2000, Vol. 21 Issue 24, p18 

    Reports that fans are mounting an aggressive campaign to save USA Network's `La Femme Nikita' cable TV show from cancellation oblivion. Other TV shows that were rescued by fans; New twists to the fans' old-style letter-writing campaign; Profile of the shows' fans.

  • 'NIP' TUCKED ATOP RATINGS. Dempsey, John // Daily Variety;9/18/2003, Vol. 280 Issue 54, p17 

    Reports on the increase in the number of viewers of the television program 'Nip/Tuck' of FX network on September 16, 2003 in the U.S.

  • Value, adverts and an impatient public. Parr, Robert // Sports Marketing (14608359);Sep2001, Issue 74, p19 

    Discusses the faultlines that were opening up in football based on the public reaction to the television program 'The Premiership.' Value of the Premiership football rights; Number of television viewers of the first showing of the television program; Amount paid by the cable television network...

  • Cable TV's Soapbox Turns 25. Albiniak, Paige // Broadcasting & Cable;10/10/2005, Vol. 135 Issue 41, p22 

    Focuses on the call-in shows of cable television network C-SPAN in the U.S. Celebration of 25 years on the air by call-in programs in October 2005 with a marathon 25-hour call-in show; Reason behind the foundation of the network by Brian Lamb; Excerpts from a contest C-SPAN ran for its viewers....

  • Why ITV will need more than `millionaires' to cement revival. Douglas, Torin // Marketing Week;3/25/1999, Vol. 22 Issue 8, p17 

    Comments on the effectiveness of the program schedule changes made by cable television network, ITV in gaining more audiences in Great Britain. Examples of programs scheduled at times to attract viewer attention; Questions addressed by the network to improve its competitive condition against...

  • ITV slips beneath 30% viewing share. Brech, Poppy // Marketing (00253650);8/24/2000, p5 

    Reports on the decline in the television viewership share of ITV from April to June 2000 by 30%, according to the figures from the Institute of Practitioners in Advertising. Increase in the audience share of Channel 5.

  • Ratings:.  // CableFAX Daily;4/18/2006, Vol. 17 Issue 75, p2 

    Reports on the TV viewers ratings earned by an episode of the TV program "Pinks" on Speed cable television network.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics