Summer Viewing: How Less Becomes More

August 2007
Multichannel News;8/20/2007, Vol. 28 Issue 33, p8
The article reports on the decrease in the number of viewers of big television shows during summer. Jack Wakshlag, chief research officer of Turner Broadcasting System, believes that viewership is underreported for broadcast and cable networks. The decrease in viewers in television shows, such as "Saving Grace," "Damages," and "Army Wives."


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