TITLE

Marketing medicine

AUTHOR(S)
Somasundaram, Meera
PUB. DATE
December 1999
SOURCE
Crain's Chicago Business;12/20/99, Vol. 22 Issue 51, p15
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the advertisements of hospitals in Chicago, Illinois. Increase in ad spending by hospitals; Emphasis on building an image of the entire institution; Potential of Internet advertising.
ACCESSION #
2632312

 

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