Taurus ad blitz is mix of mass media, malls

Halliday, Jeff
December 1999
Automotive News;12/20/1999, Vol. 74 Issue 5853, p16
Trade Publication
Reports on Ford Motor Co.'s use of nontraditional advertising to sell the redesigned 2000 Taurus. Plan that includes displays at shopping malls, motorsports sweepstakes, a custom magazine and a sweepstakes tied to college football; Theme touting technical advancements that improve safety.


Related Articles

  • 1-year taurus lease fails to ignite sales. Connelly, Mary // Automotive News;11/14/1994, Vol. 69 Issue 5578, p46 

    Focuses on Ford Motor Co.'s marketing of a lease program for its 1995 Ford Taurus automobile. Program details; Promotions of lease; Payment figures; Customers' comments.

  • Taurus, Sable Ad Blitz Coming. Pope, Byron // Ward's Auto World;Mar2007, Vol. 43 Issue 3, p6 

    The article reports on the plan of Ford Motor Co. to launch a marketing campaign to position its Taurus automobile as the new rebadged Ford Five Hundred and to launch the renamed Taurus X cross/utility vehicle and the Mercury Sable sedan. The campaign is expected to start in May or June 2007....

  • Spring intros can be dicey. Wilson, Amy // Automotive News;6/9/2008, Vol. 82 Issue 6311, p6 

    The article reports that the 2008 Ford Taurus proved how difficult it can be to introduce a vehicle in the first half of the calendar year. Taurus sales fell in the summer of 2007 when Ford Motor Co. cut advertising in favor of a campaign promoting the model year clearance sale. Ford is...

  • Ford says '96 Taurus `a great step forward'. Connelly, Mary // Automotive News;1/2/1995, Vol. 69 Issue 5585, p26 

    Features the 1996 Ford Taurus. Vulnerability of the Ford Taurus in 1992; Focus on exterior styling and customer preferences; Taurus as a franchise car.

  • Ethanol Taurus due.  // Automotive News;3/6/1995, Vol. 69 Issue 5594, p8 

    Reports on the availability of an ethanol-powered version of the Ford Taurus in its 1996 model.

  • Dull Taurus TV ads won't stop Ford from selling `30 zillion'. Garfield, Bob // Automotive News;10/2/1995, Vol. 70 Issue 5625, p5 

    Opinion. Comment on the television advertising for Ford Taurus automobile. Jingle of the advertisement; Quality of the automobile; Needs of the marketplace.

  • Taurus scores high in tests. Frame, Phil // Automotive News;12/11/1995, Vol. 70 Issue 5636, p39 

    Looks at how the 1996 Ford Taurus sedan scored on the Insurance Institute for Highway Safety crash tests. Taurus receive highest rating; Avalon rating.

  • Preview drive: Plastic-chassis Taurus. Sherman, D. // Popular Science;May90, Vol. 236 Issue 5, p94 

    Looks at the new Ford Taurus, built on a seven-part composite-fiber chassis, that replaces some 400 stamped and welded steel parts used in the standard car. The result is a sedan both lighter and stiffer than a steel one.

  • New Taurus tests its legs. Lehmann, Hans G. // Automotive News;4/12/1993, Vol. 67 Issue 5494, p2 

    Shows a photograph of a prototype of the Ford Taurus undergoing tests. Cab-forward philosophy; Aluminum hood, decklid and doors.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics