TITLE

Toyota opens a financial umbrella

AUTHOR(S)
Rechtin, Mark
PUB. DATE
December 1999
SOURCE
Automotive News;12/20/1999, Vol. 74 Issue 5853, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Toyota Motor Corp.'s placing of two United States credit and insurance arms under the umbrella name of Toyota Financial Services. New unit as marketing identity for Toyota Motor Credit Corp. and Toyota Motor Insurance Services; Competitors and challenges as reason for the arrangement; List of goals outlined by senior vice president George Borst.
ACCESSION #
2632180

 

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