Toyota opens a financial umbrella

Rechtin, Mark
December 1999
Automotive News;12/20/1999, Vol. 74 Issue 5853, p8
Trade Publication
Reports on Toyota Motor Corp.'s placing of two United States credit and insurance arms under the umbrella name of Toyota Financial Services. New unit as marketing identity for Toyota Motor Credit Corp. and Toyota Motor Insurance Services; Competitors and challenges as reason for the arrangement; List of goals outlined by senior vice president George Borst.


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