TITLE

Marketer takes Mazda's helm

AUTHOR(S)
Treece, James B.
PUB. DATE
December 1999
SOURCE
Automotive News;12/20/1999, Vol. 74 Issue 5853, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Mark Fields' assumption of office as president of Mazda Motor Corp. in Tokyo, Japan. Improvements brought about by Fields in his previous capacity as managing director for sales, marketing and customer service; Background of Fields in the automotive industry; Focus on Mazda's broader finances.
ACCESSION #
2632178

 

Related Articles

  • Fields: Out of the red, not out of the woods. Rechtin, Mark; Treece, James B. // Automotive News;1/24/2000, Vol. 74 Issue 5858, p1 

    Focuses on Mark Fields, president of car company Mazda Motor Corp. Career background; Company background; Fields' plans for the company.

  • Blue-blooded. Gover, Paul // Motor;Aug2000, p20 

    Profiles Mark Fields, president and chief executive of Japan-based car maker Mazda Motor Corp. Background of Fields; Changes that will be implemented at the firm; Definition of the Mazda brand.

  • Mazda prepares for new-product blitz. Rechtin, Mark // Automotive News;3/26/2001, Vol. 75 Issue 5922, p46 

    Reports on Mazda Motor Corp. president Mark Fields' comments on the company's product launch strategy. Importance of having a good cadence to the cycle plan; Ability to fund product launches; Brand strategy that is matched to product portfolio; Goal of doubling North American market share by...

  • Mark Fields: Mazda's boy wonder. Treece, James B. // Automotive News International;Apr2001, p14 

    Highlights the life and career of Mark Fields, President Mazda Motors Corp. in Tokyo, Japan. Contributions to Mazda automobile industry; Business plans for Mazda; Criticisms on management capabilities of Fields. INSET: Wonder boys..

  • Ford gets more Mazda magic. Wernle, Bradford // Automotive News Europe;8/8/2005, Vol. 10 Issue 16, p15 

    Focuses on several former Mazda executives who were appointed at Ford of Europe. Marketing vice president Stephen Odell; Product development chief Joe Bakaj; Ford of Europe Chairman Lewis Booth; Premier Automotive Group and Ford of Europe chairman Mark Fields.

  • FORD CEO CONTENDERS.  // Automotive News;11/28/2011, Vol. 86 Issue 6492, p8 

    The article offers information on Mark Fields, president of Ford Motor Co. From 2002 to 2005, Fields served as executive vice president of Ford of Europe and Premier Automotive Group. Prior to that, Fields was chairman and chief executive officer (CEO) of PAG. From 2000 to 2002, he was CEO of...

  • 5 years ago.  // Automotive News Europe;1/10/2005, Vol. 10 Issue 1, p11 

    Presents information on articles on the automobile industry in Europe published in the January 3, 2000 issue of the "Automotive News Europe" newspaper. Selection of Ford Model T as Car of the Century by a global panel of jurors composed mostly of journalists; Number of units sold by...

  • Tight Tether for Mazda. Schreffler, Roger // Ward's Auto World;Jun2000, Vol. 36 Issue 6, p45 

    Deals with the management problems at Mazda Motor Corp. of Japan after being acquired by Ford Motor Co. in May 1996. Implications of the decision of Ford to delay the production of Mazda's Tribute sport utility vehicle; Issues surrounding the appointment of Mark Fields; Resignations of Ford...

  • Auto News: digest.  // Automotive News;12/6/1999, Vol. 74 Issue 5851, p4 

    Provides information on several issues in the automobile industry in the United States (US) as of December 6, 1999. Dealers in Pennsylvania who agreed to stop lease and credit advertising practices that the US Federal Trade Commission says violate federal law; Promotion of Mark Fields as...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics