Reitzle: Mercury will shrink

Ostle, Dorothee; Connelly, Mary; Woodyard, Michael
December 1999
Automotive News;12/20/1999, Vol. 74 Issue 5853, p1
Trade Publication
Reports on plans of Ford Motors Co. to prioritize expansion of its Lincoln luxury automobile model lineup at the expense of its Mercury car. Aim of growing in the premium car segment; Decision to sell Lincoln cars in Europe under consideration; New advertising slogan for the Jaguar model.


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