TITLE

Reitzle: Mercury will shrink

AUTHOR(S)
Ostle, Dorothee; Connelly, Mary; Woodyard, Michael
PUB. DATE
December 1999
SOURCE
Automotive News;12/20/1999, Vol. 74 Issue 5853, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on plans of Ford Motors Co. to prioritize expansion of its Lincoln luxury automobile model lineup at the expense of its Mercury car. Aim of growing in the premium car segment; Decision to sell Lincoln cars in Europe under consideration; New advertising slogan for the Jaguar model.
ACCESSION #
2632164

 

Related Articles

  • Focus-Escort duo scores. Teahen Jr., John K. // Automotive News;4/17/2000, Vol. 74 Issue 5870, p10 

    Reports on developments related to the sale of automobiles in the United States as of April 17, 2000. Includes increase in Ford Division's sales from its Focus-Escort automobiles; Strategy to increase the sales of Lincoln automobiles.

  • Mercury, Lincoln prices rise.  // Automotive News;1/17/2000, Vol. 74 Issue 5857, p36 

    Reports on the move of Ford Motor Co. to raise the prices on all 2000 Mercury models and some Lincoln models. Average increase in Ford Motor prices in the United States since the end of the 1999 model year.

  • Ford ending 72-year-old Mercury brand.  // Knoxville Automotive Report;Jul2010, Vol. 20 Issue 10, p3 

    The article reports on the initiative of Ford Motor Co. to end the production of its Mercury automobile by June 2, 2010.

  • Ford ending 72-year-old Mercury brand.  // South Texas Automotive Report;Jul2010, Vol. 12 Issue 10, p3 

    The article reports on the statement of Ford Motor Co. that it will end its production of Mercury brand by the end of 2010 as it only sold just over 92,000 vehicle in 2009, and it plans to make up for the lost sales by expanding its luxury Lincoln brand in Dearborn, Michigan.

  • Mercury flies away. Noga, Edward // Rubber & Plastics News;6/14/2010, Vol. 39 Issue 23, p8 

    The article presents the author's views on Ford Motor Corp.'s decision to drop its Mercury automobile brand. According to the author, this will tick off his mother who fits perfectly into the demographic of Mercury customers. The author says that he will have to caution his mother that the...

  • Mercury Mariner.  // AutoWeek;1/19/2004, Vol. 54 Issue 3, p26 

    The article presents information on the automobile maker Mercury Cos. Inc.'s automobile, Mercury Marine. A big player in Mercury avoiding death's mighty scythe is this Ford Escape-based smallish SUV that goes on sale midyear. The 2005 Mariner is pure Escape with only a few obvious design touches...

  • Save Mercury; give it Ford of Europe cars. Wernle, Bradford // Automotive News;12/25/2006, Vol. 81 Issue 6235, p14 

    The article presents suggestions by the author on the strategy to be adopted by Ford Motor Co. in North America. By illustrating the example of European S-Max automobile, he stresses that most of the firm's North American products lack the stylish appeal of their European counterparts. He says...

  • Ford strives to give SVT models upscale image. Kranz, Rick // Automotive News;12/8/2003, Vol. 78 Issue 6070, p20 

    Ford Motor Co. will take its Special Vehicle Team (SVT) high-performance brand upscale and drop the SVT Focus. The demise of the SVT Focus is part of Ford Motor's revision of its performance strategy. The company will create a performance series for the Ford brand and likely will add a...

  • Lincoln Continental: Have it your way. Fritz, Sandy // Popular Science;Feb95, Vol. 246 Issue 2, p33 

    Presents Ford Motor Co.'s Lincoln Continental automobile. Standard features; Equipment; Body configuration.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics