August 2007
Promo;Aug2007, Vol. 20 Issue 8, p11
Trade Publication
The article reports on the Test Drive Wednesday promotion by Clear Channel Radio in the U.S. Clear Channel Radio is encouraging listeners to test drive cars and then share their thoughts online and on air. The promo, Test Drive Wednesday, is in partnership with local dealerships to drive business mid-week, considered a key time in consumers' online searches for a new vehicle.


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