BSkyB's Broadband Offerings Post Strong Gains

July 2007
Satellite News;7/16/2007, Vol. 30 Issue 28, p16
Market Research Report
The article reports on the addition of 259,000 broadband customers of BSkyB in the fourth quarter of 2007, bringing the total number of subscribers to 716,000. The aim of the company in introducing its Sky Broadband offerings in 2006 and acquiring EasyNet is to have 3 million broadband subscribers in Great Britain by 2010. There is an estimated 21 pounds gain in average revenue per user of BSkyB from the 2006 business year.


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