Toymakers Plotting New Game Plans After Recalls

Ebenkamp, Becky
August 2007
Brandweek;8/20/2007, Vol. 48 Issue 30, p9
Trade Publication
The article examines how the toy industry is being affected by Mattel's massive product recall of toys made in China, which were found to contain lead paint and be a serious chocking hazard. The article reports on several toy companies that have been receiving an influx of calls from consumers, who are wondering about the quality of their toys. The article also discusses the efforts being made by Mattel to settle the controversy.


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