TITLE

BOFA LAUNCHES NFL AFFINITY DEBIT CARDS

PUB. DATE
August 2007
SOURCE
CardLine;8/17/2007, Vol. 7 Issue 33, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article announces the launch of a National Football League affinity debit card program, by Bank of America (BofA) Corp. which will feature both Visa- and MasterCard Worldwide-branded cards. The announcement adds the high-profile league to more than 20-organization affinity checking offerings of BofA. According to Joe Goode, a spokesperson for BofA, those affinity-banking programs will drive roughly 10 percent of expected year-over-year deposit growth.
ACCESSION #
26278444

 

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