How Variable Data Print maximizes direct mail budgets

Pelzer, Larry
September 2007
International Gaming & Wagering;Sep2007, Vol. 28 Issue 9, p34
Trade Publication
The article discusses how Variable Data Print maximizes direct mail budgets. It cites the importance of reengineering a plan by scheduling a meeting with the print vendor to discuss marketing tools that could help cut costs. It recommends the application of available technologies. It also suggests to maximize the potential of Variable Data Print direct mail.


Related Articles

  • TIP: MAKE YOUR MAILING MULTITOUCH. Henkel, David // Chief Marketer (Penton Media, Inc.);Aug/Sep2010, Vol. 2 Issue 4, p45 

    The article discusses the value of using a multi-touch mail strategy to marketers in order to achieve a better response rate from their direct mail campaigns.

  • Why postal dispute points way to future.  // Precision Marketing;10/19/2007, Vol. 19 Issue 22, p6 

    The article focuses on the marketing through direct mail in Great Britain. Accordingly, direct mail has historically been regarded as being at the grunt end of the marketing spectrum in which many strategies is said to flounder if the ability to use mail is taken away. Moreover, it is pointed...

  • Lexus pushes navigation kit in 'talking' mail.  // Precision Marketing;2/18/2005, Vol. 17 Issue 16, p6 

    Reports on the launch of a direct mail campaign to promote the IS200 SE's satellite navigation system by Lexus in Great Britain. Features of the direct mail campaign; Creator of the marketing efforts; Reflection of images and voice commands in the strategy.

  • St. Louis Paper Launches FSI Program. Riggs, Larry // Direct;Apr2004, Vol. 16 Issue 5, p53 

    Provides information on the freestanding insert and shared direct mail program of the "Post-Dispatch" newspaper publication for business promotion in Saint Louis, Missouri. Advertisers who participated in the program; Franchise agreement of the publisher on Local Values packages; Plans for...

  • Awards Update.  // NZ Marketing Magazine;Nov2006, Vol. 25 Issue 10, p7 

    The article reports on the revisions made to the 2006 New Zealand Direct and Interactive Marketing Awards. The New Zealand Post RSVP Awards and the NEXUS Awards sponsored by Oracle recognise excellence in direct marketing. A Special Judge's Award was introduced to award the entry that shows the...

  • Put power in your direct mail campaigns. Michel, Matt // Contractor Magazine;Sep2009, Vol. 56 Issue 9, p64 

    The article presents 14 tips for contractors in designing an effective direct mail for marketing. It suggests to determine a purpose before creating a direct mail piece and to decide for a target customer considering a certain demographic. It also suggests to indicate relevant contact...

  • IT'S IN THE POST. Churchill, Phil // Accountancy;Nov89, Vol. 104 Issue 1155, p127 

    Presents an article about the effectiveness of direct mailing as a marketing tool in Great Britain. Advantages of using direct mail in marketing; Popularity of direct mail in the country; Factors that need to be considered in direct marketing.

  • No (more) junk mail. Meredith, Brian H. // NZ Business;Jun2005, Vol. 19 Issue 5, p62 

    Emphasizes the marketing significance of unaddressed or junk mail. Results of a study about consumer attitudes to and usage of unaddressed mail; Use of letterbox campaigns in target marketing; Reasons of marketers for ignoring letterbox campaign strategy.

  • Boost for personalised DM in marketing poll.  // PrintWeek (Haymarket Business Publications Ltd);4/3/2008, p14 

    The article highlights the findings of a study on the views of consumers on personalized direct mail in Great Britain. The study, which was conducted by information technology company Pitney Bowes, discovered that consumers see personalized direct mail as more irritating than television...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics