TITLE

How Variable Data Print maximizes direct mail budgets

AUTHOR(S)
Pelzer, Larry
PUB. DATE
September 2007
SOURCE
International Gaming & Wagering;Sep2007, Vol. 28 Issue 9, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how Variable Data Print maximizes direct mail budgets. It cites the importance of reengineering a plan by scheduling a meeting with the print vendor to discuss marketing tools that could help cut costs. It recommends the application of available technologies. It also suggests to maximize the potential of Variable Data Print direct mail.
ACCESSION #
26267933

 

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