Marketing Smart

Clancy, Kevin; Krieg, Peter
August 2007
Sales & Service Excellence Essentials;Aug2007, Vol. 7 Issue 8, p11
The article offers ways on how to drive company growth and profits. A company must select target buyers who will buy products and services and be most profitable. Start with an understanding of the buyers' problems and pains to develop a position that compels target buyers to seek out and buy a product. A company must also look for profitable new products and services.


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