Harry Potter and the Sustainable Forest

McIlroy, Thad
August 2007
Seybold Report: Analyzing Publishing Technologies;8/9/2007, Vol. 7 Issue 15, p6
The article focuses on the impact of paper trends in publishing books to several print publishers and paper suppliers. With the demand of eco-friendly papers, various industries were encouraged in meeting the needs of customers due to initiatives given by the government. Scholastic Corp., the publisher of "Harry Potter" book series in the U.S., had purchased nearly 22 million pounds of paper certified by the Forest Stewardship Council (FSC). Based on the standards of FCS, the paper used in printing must contain at least 30% post-consumer waste fiber. According to Canadian publisher Raincoast Books, the Canadian editions of "Harry Potter" were printed on 100% ancient-forest free and 100% post-consumer recycled paper.


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