TITLE

Best CRM practices require cultivation of touch points

AUTHOR(S)
Taeschler, Debra
PUB. DATE
December 1999
SOURCE
Advertising Age's Business Marketing;Dec99, Vol. 84 Issue 12, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explains the importance of customer relationship management (CRM). Advantages that CRM can provide; Reason for the hesitation of some companies in adopting CRM.
ACCESSION #
2625824

 

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