TITLE

Erwin-Penland To Package Brands For Michelin Tires

AUTHOR(S)
Siebert, T.W.
PUB. DATE
December 1999
SOURCE
Adweek Southeast Edition;12/13/99, Vol. 20 Issue 50, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Announces the awarding of the advertising account of Michelin Tires to Erwin-Penland agency. Amount involved in the account; Other agencies who participated in the review.
ACCESSION #
2625114

 

Related Articles

  • Uniroyal Selects Erwin-Penland. Griswold, Alicia // Adweek Southeast Edition;12/3/2001, Vol. 22 Issue 49, p5 

    Reports on the decision of Uniroyal to select Erwin-Penland as its advertising agency. Information on the advertising spending of Uniroyal; Statement issued by Uniroyal client brand marketing manager Tim Jamison; Background of Erwin-Penland.

  • hotline.  // Adweek Southeast Edition;6/25/2001, Vol. 22 Issue 26, p10 

    Presents news briefs on various advertising agencies in the United States as of June 25, 2001. Review conducted by Mirant Corp. on its advertising account; Advertising contract won by Creative Alliance from A&W Restaurants; Advertising accounts of ScanSource and Catalyst Telecom won by...

  • Lottery Has a Winner. Griswold, Alicia // Adweek Southeast Edition;10/1/2001, Vol. 22 Issue 40, p8 

    Announces that Erwin-Penland has won a review for the advertising account of the South Carolina Lottery. Value of the advertising account; Other advertising agencies considered for the account; Scope of Erwin-Penland's advertising campaign duties.

  • Michelin tire campaign back on track again? Vadehra, Dave // Advertising Age;9/30/1996, Vol. 67 Issue 40, p40 

    Examines Michelin tires' advertising campaign. The debut of the `Michelin Babies' in 1984; Creator of the campaign; How Michelin differentiated itself; The success of the campaign.

  • hotline.  // Adweek Southeast Edition;3/18/2002, Vol. 23 Issue 12, p8 

    Presents updates on the advertising industry in the U.S. as of March 18, 2002. Selection of the agency Erwin-Penland to support the in-house creative services group of Wachovia Corp.; Information on an advertising campaign developed by Harris Drury Cohen for the company Sea & Ski; Advertising...

  • Erwin Gains Broadcast Victory. Griswold, Alicia // Adweek Southeast Edition;3/4/2002, Vol. 23 Issue 10, p7 

    Reports on the broadcast advertising account that Advance America Cash Advance Centers awarded to advertising agency Erwin-Penland (E-P). One possible approach of the agency to deal with the misconceptions of the client; Comments from Deneka Hobby, co-director of marketing for the client, about...

  • Greenville Creative Boss Moves Across Town.  // Adweek Southeast Edition;08/02/99, Vol. 20 Issue 31, p8 

    Reports on the resignation of creative director Russ Corvey from Erwin-Penland. Reason for leaving the advertising agency; Temporary replacement for his position at Erwin-Penland.

  • South Carolina Lottery Hires New Hampshire Shop. van der Pool, Lisa; Coppola, Vincent // Adweek Southeast Edition;12/10/2001, Vol. 22 Issue 50, p2 

    Reports on the selection of O'Neil Griffin Bodi in Manchester, New Hampshire to handle the lottery business of Newman Saylor & Gregory in Columbia, South Carolina. Controversy surrounding the victory of Erwin-Penland on the advertising account; Tagline for the advertising of South Carolina Lottery.

  • Maxfli Links New Product, Marketing In Swing to Redefine Golf Brand. Stogel, Chuck // Brandweek;9/30/2002, Vol. 43 Issue 35, p9 

    Reveals the plans of TaylorMade-Adidas Golf to introduce a series of balls on its acquired Maxfli brand in October 2002 supported by an advertising effort via Erwin-Penland (E-P). Features of its print advertisements; Comments from Roger Beasley, E-P director of strategic planning; Key element...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics