TITLE

Favorite marketing words: Free to end user

AUTHOR(S)
Gibbs, Colin
PUB. DATE
August 2007
SOURCE
RCR Wireless News;8/6/2007, Vol. 26 Issue 29, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the use of free SMS marketing campaigns. According to the author, media companies and mainstream brands are starting to use text messages as a tool in reaching mobile users. He mentions that SMS marketing campaigns have a long track record. European marketers in 2000 and 2001 had a response rate of 11% from text-message ads, which exceeded the performances of other marketing strategies.
ACCESSION #
26247405

 

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