Searching for the mountain of youth

Hofman, Mike
December 1999
Inc.;Dec99, Vol. 21 Issue 18, p33
Features two start-up companies in the United States that cater to the teen market. Backlash on big brands in the teen market; Expectations of teen customers from companies; Association of Artemis Innovations Incorporated's Soap with the teen sport of grinding; Method of MXG Media Inc. to identify teenagers' fashion taste.


Related Articles

  • Tipping the balance. Ebenkamp, Becky // Brandweek;05/10/99, Vol. 40 Issue 19, SPECIAL REPORT: UPFRONT MARKETS p4 

    Examines the demographic market of Generation Y or the 12-17-year-old segment in the United States. Television programs in development that target teenagers; Data from Teen Research Unlimited on the demographic group; Television viewing habits of teenagers; Efforts of beauty and personal-care...

  • MXG Media Creates Interactive TV Division. Kuchinskas, Susan // Brandweek;12/13/99, Vol. 40 Issue 47, p57 

    Reports on the launching of MXGtv, an interactive television division from MXG Media. Objective in launching MXGtv; Comments from Rob Schwartz of MXG Media; Description of the company's Web site; Projects; Focus of the shows at MXGtv.

  • Lots of Moxie: mXg Plans Web, Print Relaunch. CHENG, KIPP // Brandweek;02/15/99, Vol. 40 Issue 7, p38 

    Reports that interactive teen media property mXg plans a dual media relaunch. Features of its advertising campaigns; Business background of mXg; Comments from Hunter Heaney, publisher and president for mXg.

  • Lots of Moxie: mXg plans Web, print relaunch. Cheng, Kipp // Adweek Eastern Edition;2/15/1999, Vol. 40 Issue 7, p40 

    Discusses interactive teen media property, mXg's plans for the relaunch of its entertainment/electronic commerce site, along with a quarterly print version in March 1999. Cover for the print edition; Conception of mXg as a dual media property; Editorial staff.

  • MXG Media Creates Interactive TV Division. Kuchinskas, Susan // MediaWeek;12/13/99, Vol. 9 Issue 47, p57 

    Reports on MXG Media's MXGtv, which is an interactive television division that will be headed by Rob Schwartz. Schwartz's responsibilities; Explanation of Schwartz on the MXGtv shows; Comments from Michael Wood, vice president of Teenage Research Unlimited.

  • MXG media creates interactive TV division. Kuchinskas, Susan // Adweek Eastern Edition;12/13/1999, Vol. 40 Issue 50, p81 

    Reports on MXG Media Inc.'s launching of an interactive television division to be headed by Rob Schwartz. Development of video properties for cable and broadcast; Goal of creating compelling content with embedded commerce opportunities; Circulation volume of the company's magazine-catalog;...

  • The Teen Scene.  // Prepared Foods;May2004, Vol. 173 Issue 5, p30 

    Presents information on the eating preferences of teenage boys and girls in the U.S., based on a survey conducted by Buzzback LLC. Average number of full meals eaten per day; Snack food consumption; Likelihood of trying new products.

  • Teen Panel Reflects Shifting Spending Habits. Poggi, Jeanine // WWD: Women's Wear Daily;6/11/2007, Vol. 193 Issue 123, p23 

    The article focuses on the spending habits of teenagers in the U.S. Teens are spending less of their part-time paychecks and allowance on clothes and accessories and more on filling up their tanks and eating out. This was the consensus of a group of 17- and 18-year-olds from Ramapo High School...

  • Teen-agers turn heartthrobs for eager publishers. Freeman, Laurie // Advertising Age;4/26/1999, Vol. 70 Issue 18, ps8 

    This article focuses on strategies used by newspaper publishers in the U.S. in targeting teenage readers. Publishers, like Parade, are putting more resources behind teen and youth pages, with some issuing monthly tabloid-style supplements, and others preferring weekly or monthly broadsheet pages...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics