What You Need To Know About…Growing Your Lab With Promotions

White, Melissa
July 2007
LabTalk;Jul/Aug2007, Vol. 35 Issue 157, p24
Trade Publication
The article offers a look at how 21st Century Optics helped its optical laboratories improve their businesses through a promotional event. The company implements an annual "Set Sail to Success" promotion program with the goal of helping its eye care customers to improve their operations. An overview of the program is provided, along with the activities included in it. The article also cites the outcome of the promotional program.


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