TITLE

INDEPENDENT RETAILER WATCH: The Last Word on Harry Potter

PUB. DATE
August 2007
SOURCE
Book Publishing Report;Aug2007, Vol. 32 Issue 8, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the results of sales survey of "Harry Potter" books in the U.S. The journal asked 91 independent bookstores about their take on the "Harry Potter" phenomenon. In the follow up survey, 50 retailers claimed that they enjoyed increased sales with the latest book installment. Another key finding indicates that more girls and young women are buying books at independent bookstores.
ACCESSION #
26233709

 

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