The Secret

Hunt, Steve
August 2007
Security: Solutions for Enterprise Security Leaders;Aug2007, Vol. 44 Issue 8, p18
Trade Publication
The author reflects on customer satisfaction in the U.S. He claims that not all security representatives were able to satisfy customers with the product and services they offered. He said that the secret of satisfaction lies in the management of the channel program. He added that most of the successful companies reached out to its channel and participated in consultation. He further stressed that it is important that customer and agent understand one another and leave a feeling of satisfaction.


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