How does Lynn Lewis sell a bed?

August 2007
Furniture/Today;8/13/2007, Vol. 31 Issue 48, p28
Trade Publication
The article discusses how Lynn Lewis, Mattress Expo's manager, sells a bed. According to Lewis, she begins the process of building rapport with her customers, determining how they are sleeping and what they are looking for in a new mattress. Lewis believes listening is a critical skill. She adds that it is much easier to step customers up when they trust her.


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