TITLE

Mattress Expo shares secrets of its success

AUTHOR(S)
Perry, David
PUB. DATE
August 2007
SOURCE
Furniture/Today;8/13/2007, Vol. 31 Issue 48, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses secrets to the success of U.S.-based Mattress Expo, which celebrated its seventh year in the business. These include sharing a love for the business, extending warranties, offering coupons, great greetings, listening carefully, and valuing the customer. Mattress started as a multi-brand vendor, but decided to form a strategic partnership with Simmons.
ACCESSION #
26229581

 

Related Articles

  • How does Lynn Lewis sell a bed?  // Furniture/Today;8/13/2007, Vol. 31 Issue 48, p28 

    The article discusses how Lynn Lewis, Mattress Expo's manager, sells a bed. According to Lewis, she begins the process of building rapport with her customers, determining how they are sleeping and what they are looking for in a new mattress. Lewis believes listening is a critical skill. She adds...

  • Mattress Giant buys 2 chains. Perry, David // Furniture/Today;1/7/2008, Vol. 32 Issue 18, p1 

    The article reports on the acquisition of Mattress Expo company in Georgia and Clearwater Mattress Inc. in Florida by specialty bedding retailer Mattress Giant Corp. in Addison, Texas. It is noted that the deals expanded Mattress Giant to more than 340 stores and increased its presence to 14...

  • Retailers start to suffer super-couponer fatigue. SCHULTZ, E.J. // Advertising Age;7/11/2011, Vol. 82 Issue 27, p14 

    The article discusses a trend within the retail industry in which retail stores are limiting the use of coupons by consumers known as extreme couponers who can redeem hundreds of coupons in one shopping trip.

  • Retailers become deal-savvy. Heywood, Laura // Harpers Wine & Spirit;5/18/2012, Issue 84, p6 

    The article discusses the increasing sophistication of bar and restaurant operators in Great Britain when it comes to offering discount deals to customers. It mentions precautions they take to safeguard profitability and consideration of ways to target particular customers. A poll of diners...

  • Now That's a Good Idea! Viveiros, Beth Negus // Direct;10/1/2007, Vol. 19 Issue 10, p8 

    The author offers tips on customer relations. She shares the advantage of free coupons for retailer products. She appreciates the streamlining efforts of Shaw for its points-collection system which allows customers to collect the points and makes the promotion easier to participate. Cable...

  • Web coupons woo service customers. Kurylko, Diana T. // Tire Business;8/17/2009, Vol. 27 Issue 10, p8 

    The article reports that coupons for service work posted on the website of Galpin Motors Inc., are helping the car dealership attract young customers in California. The dealership's Internet service program started in July 2008, so that it can communicate frequently with its customers. The...

  • Safety 'net. Brandau, Mark // Nation's Restaurant News;8/8/2011, Vol. 45 Issue 16, p54 

    The article focuses on the use of an Enhanced Facebook Fan Only Offer, a security feature which intends to protect the social media coupons of Centennial, Colorado-based-Garbanzo Mediterranean Grill. It mentions that the security feature was developed to safeguard Garbanzo's marketing ability....

  • Simple ideas to jump start your marketing. Michel, Matt // Contractor Magazine;Mar2011, Vol. 58 Issue 3, p40 

    The article offers suggestions on how to boost marketing. It suggests advertising in newsletters, creating a special discount card of flyer the employees can use, and using quick read (QR) codes that takes customers to a webpage. It recommends giving customers gift certificates with the company...

  • From Baking Soda to Diaper Pails. CRETS, STEPHANIE // Retail Merchandiser;Jul/Aug2015, Vol. 55 Issue 4, p19 

    The article discusses the licensee relationships built by household products maker Church & Dwight to deepen relationship with its core customers. Topics covered include the company's household penetration and brand awareness, its cross-promotion through coupons and retail-driven displays, and...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics