The Terror of Marketing

Smith, J. Walker
May 2007
Marketing Management;May/Jun2007, Vol. 16 Issue 3, p72
The article suggests that happier, less annoyed people make better customers. Because of this, advertisers should constantly strive to control consumer attitudes and ensure that their advertisements are not annoying. While this seems like common sense, it can often be extremely problematic, as marketers must balance ways to make their ads unobstrusive with ensuring that they do not go completely ignored by consumers. The author examines several real-world examples of advertising to address this point.


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