TITLE

The Right Tools

AUTHOR(S)
Gow, Glenn
PUB. DATE
May 2007
SOURCE
Marketing Management;May/Jun2007, Vol. 16 Issue 3, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Putting the proper tools in your sales force tool kit is only the beginning of effective selling based on return on investment (ROI). This article outlines a disciplined approach to creating ROI tools, then using marketing support and a sales process to set you apart from your competition. ROI success begins with a commitment from sales and marketing management to build, promote, and develop the ROI product and then train the organization in the nuances of financial decision making.
ACCESSION #
26225190

 

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