Boomers Are Business

Wyner, Gordon A.
May 2007
Marketing Management;May/Jun2007, Vol. 16 Issue 3, p8
The article discusses the growing interest from marketing managers to advertise to members of the baby boomer generation, who were born between 1946 and 1964. Marketers that wish to assess this generational group from a marketing standpoint must understand qualities that include financial well-being, health, personal well-being, and their use of technology in everyday life. The author examines the generation's typical response to marketing and ways that marketers can effectively advertise to this massive group.


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