Cost, performance, and value

May 2007
Marketing Management;May/Jun2007, Vol. 16 Issue 3, p7
The article discusses a study of purchasing practices in new-product development projects about the importance of value analysis to both buyers and sellers. New product developers that are designing innovations that may see consumer success must choose among potential suppliers. The study, entitled "Accountability for Cost and Performance in Sourcing Decisions for New Product Development Projects," suggests that rather than deciding solely by price, developers typically analyze the total costs and performance expected from supplier offerings.


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