Targeting the Right Kind of Buyer

Monroe, Terry
August 2007
Convenience Store News;8/6/2007, Vol. 43 Issue 10, p82
Trade Publication
The article discusses how convenience store owners are affected by the trend of rising costs and decreasing profits. It has been evaluated that there are some indicators which suggest that new trends are affecting consumers' short-term as well as long-term spending habits. Consumers are cutting down on their nonfuel expenditures to make up for higher gas prices in future. It states that the change in consumer spending will give a drastic blow to multi-store owners.


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