Nielsen, Claritas Team Up To Track Habits by Demo

August 2007
Multichannel News;8/6/2007, Vol. 28 Issue 31, p25
The article reports that U.S.-based Nielsen Media Research Inc. has teamed-up with Claritas Inc. to "provide valuable insights into the media habits of specific demographic segments." Claritas' PRIZM NE classifies 66 segments of the U.S. population based on various socio-economic data points. The information covers categories such as income, age, race, occupation, education and household composition.


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