Saying 'Si' to Digital

Haugsted, Linda
August 2007
Multichannel News;8/6/2007, Vol. 28 Issue 31, p25
The article reports that U.S.-based cable television company Si TV has participated in a variety of affiliate promotions designed to attract English-dominant Hispanics as digital-tier subscribers. In Los Angeles, California, Si TV helped Time Warner Cable introduce itself to the niche Hispanics market via sponsorship and in Fresno the company created a campaign leveraging its dating show "Dating Factory."


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