TITLE

Dish Picks Ex-MTVN Exec as Chief Marketer

AUTHOR(S)
Haugsted, Linda; Gibbons, Kent
PUB. DATE
August 2007
SOURCE
Multichannel News;8/6/2007, Vol. 28 Issue 31, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that U.S.-based cable television company EchoStar Communications Corp. has hired MTV Networks marketer Jessica Heacock Insalaco as chief marketing officer. The move prompted Insalaco to leave a volunteer leadership role she held with a cable industry organization. Insalaco will be responsible for leading branding, messaging and advertising efforts.
ACCESSION #
26222469

 

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