Music for Soft Lights And Stormy Nights

Haugsted, Linda; Spangler, Todd; Moss, Linda
August 2007
Multichannel News;8/13/2007, Vol. 28 Issue 32, p47
The article reports that The Weather Channel is venturing into music licensing in the U.S. in 2007. The cable network has licensed Midas Music to produce a compilation of jazz music that are used as background to its weather forecast cut-aways. The other marketing targets and strategies of The Weather Channel are also cited.


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