TITLE

Music for Soft Lights And Stormy Nights

AUTHOR(S)
Haugsted, Linda; Spangler, Todd; Moss, Linda
PUB. DATE
August 2007
SOURCE
Multichannel News;8/13/2007, Vol. 28 Issue 32, p47
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that The Weather Channel is venturing into music licensing in the U.S. in 2007. The cable network has licensed Midas Music to produce a compilation of jazz music that are used as background to its weather forecast cut-aways. The other marketing targets and strategies of The Weather Channel are also cited.
ACCESSION #
26222455

 

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