Probably Best Not To Ask for That Prop

Haugsted, Linda; Spangler, Todd; Moss, Linda
August 2007
Multichannel News;8/13/2007, Vol. 28 Issue 32, p47
The article comments on the advertising campaign of satellite provider DirecTV that imitates various famous movie scenes in the U.S. in 2007. It includes a description of the campaign's advertising copy and theme, as well as the target audiences for the advertisements. The other marketing strategies of DirecTV are also cited.


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