TITLE

Probably Best Not To Ask for That Prop

AUTHOR(S)
Haugsted, Linda; Spangler, Todd; Moss, Linda
PUB. DATE
August 2007
SOURCE
Multichannel News;8/13/2007, Vol. 28 Issue 32, p47
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article comments on the advertising campaign of satellite provider DirecTV that imitates various famous movie scenes in the U.S. in 2007. It includes a description of the campaign's advertising copy and theme, as well as the target audiences for the advertisements. The other marketing strategies of DirecTV are also cited.
ACCESSION #
26222454

 

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