TITLE

Microsoft Plans for Personalized Ads

AUTHOR(S)
Haugsted, Linda; Spangler, Todd; Moss, Linda
PUB. DATE
August 2007
SOURCE
Multichannel News;8/13/2007, Vol. 28 Issue 32, p47
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the patent application by Microsoft for a new system that will enable highly-personalized television advertising in the U.S. in 2007. It includes information on the key features and specifications of the new system, as well as its potential market applications in the cable television industry.
ACCESSION #
26222453

 

Related Articles

  • Honoring the Past, Looking Ahead. Neel, K. C. // Multichannel News;10/13/2008, Vol. 29 Issue 40, p28 

    An advertising supplement reviewing the Cable Center in Denver, Colorado is presented.

  • Three Lessons TV Can Learn From Cable Pitches. Steinberg, Brian // Variety;5/13/2014, Vol. 324 Issue 1, p10 

    An excerpt is presented from an article on cable television advertising sales presentations by cable television industry firms posted in the publication's Website.

  • Upfront May Pump Up Volume. Lafayette, Jon // Multichannel News;6/20/2011, Vol. 32 Issue 25, p8 

    The article reports on the estimated increase in the portion of cable industry in the advertisement-sales auction by at least 15% in 2011, which will bring a total volume of 9.4 billion dollars on advertising commitments.

  • TWC picks OpenTV's ad management platform.  // CED;Jun2009, Vol. 35 Issue 6, p6 

    The article reports on the selection of OpenTV's advertising campaign management platform by Time Warner Cable (TWC) Inc. in the U.S. It states that TWC plans to deploy the campaign management platform throughout its regional operating centers in the country. TWC will be using OpenTV's...

  • Revolt Helps Delay Nielsen Ad Ratings. Moss, Linda // Multichannel News;11/6/2006, Vol. 27 Issue 44, p41 

    The article reports on the postponement of releasing television commercial ratings by Nielsen Media Research in the U.S. As part of the revolt against cable industry, Nielsen has delayed to release average commercial minute ratings. Nielsen claimed on the need for additional discussion with...

  • Cable networks could beat broadcast to upfront finish line.  // Advertising Age;6/24/2013, Vol. 84 Issue 25, p3 

    The article speculates on the end of the upfronts market for television advertising during the 2013-14 television season, discussing the likelihood that cable television networks will finish their negotiations before network television stations in June 2013 and discussing the implications of...

  • UPFRONT UNDONE. Haugsted, Linda // Multichannel News;5/5/2008, Vol. 29 Issue 18, p14 

    The article presents a forecast on cable-network advertisement sales in the U.S. According to the author, cable network executives project a strong revenue increase despite the persistent national economic crises and soft ratings attained by broadcasting networks as well as its competitors. In...

  • Looking Out for the Little Guy.  // Multichannel News;4/18/2011, Vol. 32 Issue 16, p35 

    In this article the author discusses the American Cable Association (ACA) Summit in Washington, D.C. on April 18, 2011 wherein she looks forward on the Commercial Advertisement Loudness Mitigation (CALM) Act that was received by the U.S. Federal Communications Commission (FCC) from the U.S....

  • What's Keeping Cable Network Execs Up at Night. Guthrie, Marisa // Broadcasting & Cable;3/30/2009, Vol. 139 Issue 13, p12 

    The article discusses the current situation of cable and cable executives. According to the author, executives should maintain their performance even though the advertising industry suffered a deflation of their operations. Despite the economic slowdown, cable networks continue to succeed due to...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics