TITLE

NBCU Sets Olypian HD Effort

AUTHOR(S)
Donohue, Steve
PUB. DATE
August 2007
SOURCE
Multichannel News;8/13/2007, Vol. 28 Issue 32, p38
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that over 3,600 hours of television coverage will be shot by NBC Universal (NBCU) during the 2008 Olympics in Beijing, China. NBCU's round-the-clock coverage of the Beijing Olympics will also be offered in various platforms including live streaming. The issues' implications for the television broadcasting of sports are also cited.
ACCESSION #
26222437

 

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