NBCU Sets Olypian HD Effort

Donohue, Steve
August 2007
Multichannel News;8/13/2007, Vol. 28 Issue 32, p38
The article reports that over 3,600 hours of television coverage will be shot by NBC Universal (NBCU) during the 2008 Olympics in Beijing, China. NBCU's round-the-clock coverage of the Beijing Olympics will also be offered in various platforms including live streaming. The issues' implications for the television broadcasting of sports are also cited.


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