Nets Rally for Positive Cause and Effect

Miller, Stuart
August 2007
Multichannel News;8/13/2007, Vol. 28 Issue 32, p6A
The article reports on several public service and information campaigns initiated by cable television networks to generate awareness on environmental issues such as global warming in 2007. Television networks, such as Current and MTV, solicited the help of environmentalist celebrities to spread the word on environmental protection and to encourage media literacy on the issue.


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