TITLE

CHOOSING GREEN SPONSORS WISELY

AUTHOR(S)
Miller, Stuart
PUB. DATE
August 2007
SOURCE
Multichannel News;8/13/2007, Vol. 28 Issue 32, p3A
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article comments on the selection of corporate sponsors for cable television programs devoted to environmental protection, sustainable development and other green issues in the U.S. in 2007. It includes recommendations on how cable television firms can wisely select sponsors amidst the huge amount of corporate attention placed on green television.
ACCESSION #
26222422

 

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