Online Ad Slump Vexes Time Warner

Lafayette, Jon
August 2007
Television Week;8/6/2007, Vol. 26 Issue 31, p15
Trade Publication
The article reports on the decline in advertising sales of the Web site AOL, owned by Time Warner, in 2007. It notes that the advertising sales slowed down after the customers shifted from dial-up service to broadband. The Web site posted a 16% sales increase in the second quarter compared to the 40% sales increase in the first quarter. Time Warner chairman and CEO Dick Parsons said the sales decline is the result of an anniversary of a large deal done in 2006.


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