Gillette starts pitch for ...10m below-the-line

December 1999
Marketing Week;12/16/1999, Vol. 22 Issue 46, p10
Trade Publication
Reports on the effort of Gillette to line up advertising agencies to promote its ten million sterling pound pan-European below-the-line business. Negotiations with direct marketing, sales promotion and point of sale agencies; Agencies under consideration include Ogilvy One, Tequila Payne Stracey and Marketing Store.


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