Nonfoods theater

Tarnowski, Joseph
August 2007
Progressive Grocer;8/1/2007, Vol. 86 Issue 10, p102
Trade Publication
The article focuses on the introduction of the concept of in-store theater to the nonfood grocery categories by Procter & Gamble (P&G). According to Steve Cesler of P&G, the beauty segment could benefit hugely from increased shopper education. It cites that the concept of theater when it comes to the compaction efforts of P&G in its liquid laundry detergents extends beyond the store into the homes of the consumers, where they participate in the efforts to help the environment by using a detergent that needs less energy to package, ship and use.


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