Wakefern expanding wholesale biz beyond ShopRite

Goldschmidt, Bridget
August 2007
Progressive Grocer;8/1/2007, Vol. 86 Issue 10, p10
Trade Publication
The article focuses on the decision of Wakefern Food Corp. to expand its wholesale distribution business to serve other supermarkets and institutional customers. According to Dave Baer, director of wholesale sales, the company has started selling over 300 ShopRite brand grocery nonfood items to Heinen's Fine Foods. Wakefern chairman Joe Colalillo says that the Wakefern's member-owners' independence in running their respective ShopRite stores will enable the company to develop wholesale programs tailored particularly for certain customers.


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