Feldman, Amy
September 2007
Fast Company;Sep2007, Issue 118, p44
This article explores how EBay and other outfits of Internet commerce have developed a legal secondary market for tickets to theater, concert and sporting events. Online resellers now constitute a booming market with new independents going up against major players like Ticketmaster. The author describes economic factors such as more states repealing anti-scalping laws and the low cost of overhead for Internet business. Sports teams are seeing season ticket holders scalp their own tickets, and companies are competing to become official team resellers. INSET: WHAT'S THE ROI ON THAT SKYBOX?.


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