TITLE

Verio Mattress Madison store moves one block west

PUB. DATE
August 2007
SOURCE
Furniture/Today;8/6/2007, Vol. 31 Issue 47, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Verlo Mattress Factory Stores in Madison-West, Wisconsin has relocated to an 8,700-square-foot building on West Beltline Highway. Franchise owner Chad Franklin explains that the West Beltline location has more to offer. Verlo sells mattresses, ornamental beds, covers and frames and bolsters and pillows.
ACCESSION #
26187085

 

Related Articles

  • Verlo crafting its customized, small-town future. Perry, David // Furniture/Today;12/3/2007, Vol. 32 Issue 13, p52 

    The article presents a corporate profile of Verlo Mattress Factory Stores in Wisconsin. The company is more concerns about the craftsmen who create its products than some anonymous factory churning out mattresses that sits in warehouses. According to Verlo's vice president Keith Mackey, they...

  • Verio's Juoni 'sweeps' way up corporate ladder. Perry, David // Furniture/Today;12/1/2008, Vol. 33 Issue 13, p28 

    The article focuses on the career progression of Mike Juoni, the director of sales and retail operations at Verlo Mattress Factory Stores. Jouni said that he had a humble beginning, but he learned a lot, especially from delivering mattresses. He began his career in Verlo at 18, delivering...

  • Information Leads to Incentive for Franchisees. Young, David // Franchising World;Sep2005, Vol. 37 Issue 9, p27 

    This article focuses on the use of the Internet portal MyVerlo.com in shaping a system-wide ethos of healthy competition among franchisees of Verlo Mattress Factory Stores. Throughout the day and week, the site offers a wide variety of helps to everyone in the system, including online sales...

  • Verlo Mattress introduces IntraTouch bedding. Perry, David // Furniture/Today;3/21/2005, Vol. 29 Issue 28, p24 

    Reports on the IntraTouch Sleep System introduced by Verlo Mattress Factory Stores in the U.S. Features of the system; Tradition of the company in offering personalized comfort for their customers; Price information for a queen-sized sleep set featuring the new system.

  • Selling the Verlo way. Perry, David // Furniture/Today;2/11/2008, Vol. 32 Issue 23, p18 

    The article discusses how two franchisees of Verlo Mattress Factory Stores, both operating in Illinois, sell mattresses. According to franchisee Stuart Lazarus, the key to the selling process is building rapport, qualifying customers and connecting the company's ability to impact the quality of...

  • Mattress franchisor targets Indiana.  // Indianapolis Business Journal;6/20/2005, Vol. 26 Issue 15, p21 

    Reports that Whitewater, Wisconsin-based Verlo Mattress Factory Stores, the nation's largest Craftsman-Direct mattress retailer, has announced plans to expand into the Indianapolis area in Indiana.

  • Metro Mattress plans relocation. Martino, Kristina // Business Journal (Central New York);11/9/2007, Vol. 21 Issue 45, p1 

    The article reports on the plan of Metro Mattress Corp. to relocate its headquarters in 2008, in Geddes, New York. David Shiroff, president and CEO of Metro Mattress, stresses that the relocation is part of the company's plan of expansion. Other information concerning the company's development...

  • Thurmo-Sleep offering bed for soon-to-be moms. Perry, David // Furniture/Today;5/8/2006, Vol. 30 Issue 34, p22 

    The article reports that Thurmo-Sleep USA company has introduced a high-end bed that will allow pregnant women to find the comfort just right for them called the Motherhood Mattress. The new bed comes with 3 different visco foam inserts. An overview of the product is presented. The price...

  • Sleeping on a new recycling process.  // In Business;Jul/Aug95, Vol. 17 Issue 4, p10 

    Reports on the recycling of mattresses initiated by the Verlo Mattress Co. Details of the Outcycle Program; Uses of the waste materials.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics