Compact Energy

Versteegen, Kris
August 2007
SGB;Aug2007, Vol. 40 Issue 8, p44
Trade Publication
The article discusses the variety of nutrition bars and gels that are available to athletes for a compact, high-energy boost, and states that it is difficult to predict what consumers will buy. The article states that the gel category is more popular than bars and beverages, and that merchandising and encouraging impulse buys is important to increase sales.


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