TITLE

Compact Energy

AUTHOR(S)
Versteegen, Kris
PUB. DATE
August 2007
SOURCE
SGB;Aug2007, Vol. 40 Issue 8, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the variety of nutrition bars and gels that are available to athletes for a compact, high-energy boost, and states that it is difficult to predict what consumers will buy. The article states that the gel category is more popular than bars and beverages, and that merchandising and encouraging impulse buys is important to increase sales.
ACCESSION #
26164030

 

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