TITLE

Shaping Up

AUTHOR(S)
Leand, Judy
PUB. DATE
August 2007
SOURCE
SGB;Aug2007, Vol. 40 Issue 8, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the cross-training footwear industry, and how steps are being taken to redefine the products and the industry image to better reflect current trends in sports. The article states that Reebok is planning on working with professional sporting leagues to build its cross-training products, and that Ryka continues to produce dance-inspired shoes in its cross-training category.
ACCESSION #
26164028

 

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