Eyes on the Prize

Griffin, Cara
August 2007
SGB;Aug2007, Vol. 40 Issue 8, p32
Trade Publication
The article profiles women's sports apparel company Moving Comfort, which is growing by launching new products, diversifying distribution, and redesigning the brand. The article describes the four apparel categories, which are Endurance, Fitness, Trail and plus sized apparel, and states that the company's most well-known achievements are in sports bra design.


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