Models of Success

Bhonslay, Marianne
August 2007
SGB;Aug2007, Vol. 40 Issue 8, p24
Trade Publication
The article discusses sporting good retail stores that are using unique design elements to boost interest and sales. The article describes the store designs that WD Partners consulting firm created for New Balance, which are expected to increase sales by five to twenty percent. The article states that revenues in the Manchester, Vermont store of Orvis sportswear doubled since redesigning the brand image that the retail space projects.


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